Brains Trust
Your product is awesome, why are you selling it so cheap?
While a huge amount of effort is poured into product and sales and marketing, there is much less focus on pricing despite the magnitude of difference it can make.
Profiles
Style Sourcebook allows designers and consumers to visualise interior designs through shareable “mood boards”
Through Style Sourcebook, users looking to renovate or decorate a space are able to search for products and mesh them together in a “mood board”.
Profiles
DaigouSales helps Aussie businesses sell into China through a WeChat-based ecommerce marketplace
Integrating with WeChat, DaigouSales offers an ecommerce marketplace allowing Australian brands to sell their products directly to Chinese consumers.
Profiles
Aglo is crowdsourcing shoppers to provide brands with data about their products in stores
Using a crowdsourcing model, Aglo’s app allows shoppers to earn cash for completing gamified “missions” while they’re browsing a store.
Profiles
Bookmarc is an online marketplace allowing architects to tag products in their designs for cash
Developing an online B2B marketplace to help architects sell their imagery to product suppliers is Sydney-startup Bookmarc.
News & Analysis
Australia Post partners with Alibaba to combat sales of counterfeit Australian food in China
Australia Post has announced a partnership Alibaba and Blackmores to combat the sale of counterfeit Australian food across China.
News & Analysis
Shark Tank Australia actually delivered some really important home truths in its premiere episode
Last night was the premiere episode of new Channel Ten program, Shark Tank. Originally an American show that started in 2009 and has now been running over there for six seasons and over one hundred episodes, Australia and Portugal are the only two countries in that time to ever launch a local version of the show, both premiering this year.
Brains Trust
When it comes to your product offering, you need to focus on the end first
You have to hand it to Apple, they have absolutely nailed the customer experience, from the moment we receive that weighty white box (that screams ‘premium’) to the moment we turn on our gleaming new iPhones, our experience with Apple is a series of ‘wow’ after ‘wow’.
Profiles
Will RANGEme cause the buyer’s middlemen to go redundant?
Whilst creating a skincare range for babies Nicky Jackson had an entrepreneurs light bulb moment – imagine if there was a place to upload her products online and quickly receive interest from category buyers nationally … then she would only have to focus her efforts on the buyers that were interested. And so RANGEme was born.
Other
4Cabling – You are my Hero!
IT solutions company 4Cabling, today introduced the latest in its ever-growing line of cable management products – CableDrop. And Thank God because just before I was sent this information I was getting really pissed off that the cable to my laptop kept falling down the back of my bloody desk!
Other
How to Choose the Right Promo Items for Your Event
With so many promotional products to choose from, how are you supposed to pick the right one? The use of promotional products can be built into your marketing plan, as they are valuable in brand recognition and impressions.
