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        • Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups

          Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups

          October 21, 2020
        • How Australia can become an artificial intelligence powerhouse

          How Australia can become an artificial intelligence powerhouse

          October 21, 2020
        • Commonly asked questions about what you can and can’t do in Melbourne and Victoria right now

          Commonly asked questions about what you can and can’t do in Melbourne and Victoria right now

          October 21, 2020
    • Profiles
        • FATHER’S DAY: 27 founders & CEOs share the best advice their dads gave them

          FATHER’S DAY: 27 founders & CEOs share the best advice their dads gave them

          September 6, 2020
        • The incredible story behind creating Buildkite, the $200 million ‘best-kept secret in DevOps’, by an investor there from the start

          The incredible story behind creating Buildkite, the $200 million ‘best-kept secret in DevOps’, by an investor there from the start

          August 21, 2020
        • FROM THE FRONTLINE: How startups are tackling the coronavirus crisis

          FROM THE FRONTLINE: How startups are tackling the coronavirus crisis

          March 31, 2020
    • Fintech
        • Zip offers Google Pay and Apple Pay in new tap & go deal with Visa

          Zip offers Google Pay and Apple Pay in new tap & go deal with Visa

          October 20, 2020
        • Afterpay shares crashed through the $100 barrier after announcing a savings account deal with Westpac

          Afterpay shares crashed through the $100 barrier after announcing a savings account deal with Westpac

          October 20, 2020
        • Fintech Douugh’s reverse listing hits the ASX today

          Fintech Douugh’s reverse listing hits the ASX today

          October 6, 2020
    • Agritech
        • Agritech VC Tenacious Ventures backs US carbon marketplace Nori in $5.6 m raise

          Agritech VC Tenacious Ventures backs US carbon marketplace Nori in $5.6 m raise

          October 9, 2020
        • Satellites are the new tractors of agriculture

          Satellites are the new tractors of agriculture

          October 5, 2020
        • CSIRO-backed plant-based mince startup V2food hits Woolworths shelves

          CSIRO-backed plant-based mince startup V2food hits Woolworths shelves

          September 21, 2020
    • Healthtech
        • The ability to save millions from dying of heart failure could be just a lick of spit away, thanks to Melbourne medtech ESN Cleer

          The ability to save millions from dying of heart failure could be just a lick of spit away, thanks to Melbourne medtech ESN Cleer

          September 23, 2020
        • Science says wearing a mask can dramatically reduce your risk of catching Covid-19

          Science says wearing a mask can dramatically reduce your risk of catching Covid-19

          September 22, 2020
    • Spacetech

      • Recent Posts

        • Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups

          Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups

          October 21, 2020
        • How Australia can become an artificial intelligence powerhouse

          How Australia can become an artificial intelligence powerhouse

          October 21, 2020
        • Commonly asked questions about what you can and can’t do in Melbourne and Victoria right now

          Commonly asked questions about what you can and can’t do in Melbourne and Victoria right now

          October 21, 2020
        • Former Hotelscombined.com boss Hichame Assi is replacing Collis Ta’eed as Envato CEO

          Former Hotelscombined.com boss Hichame Assi is replacing Collis Ta’eed as Envato CEO

          October 20, 2020
        • Startup Daily TV: Zip CEO Larry Diamond on the fintech’s new ‘Tap & Zip’ account

          Startup Daily TV: Zip CEO Larry Diamond on the fintech’s new ‘Tap & Zip’ account

          October 20, 2020
    • Proptech
        • Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups

          Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups

          October 21, 2020
        • How Australia can become an artificial intelligence powerhouse

          How Australia can become an artificial intelligence powerhouse

          October 21, 2020
        • Commonly asked questions about what you can and can’t do in Melbourne and Victoria right now

          Commonly asked questions about what you can and can’t do in Melbourne and Victoria right now

          October 21, 2020
        • Former Hotelscombined.com boss Hichame Assi is replacing Collis Ta’eed as Envato CEO

          Former Hotelscombined.com boss Hichame Assi is replacing Collis Ta’eed as Envato CEO

          October 20, 2020
        • Startup Daily TV: Zip CEO Larry Diamond on the fintech’s new ‘Tap & Zip’ account

          Startup Daily TV: Zip CEO Larry Diamond on the fintech’s new ‘Tap & Zip’ account

          October 20, 2020
    • Other tech
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        • Ignition Lane’s Weekly Wrap: Twilio’s tear on Segment acquisition, JigSpace hits the big Apple, Canva adds 10m users

          Ignition Lane’s Weekly Wrap: Twilio’s tear on Segment acquisition, JigSpace hits the big Apple, Canva adds 10m users

          October 18, 2020
        • Facebook boss Sheryl Sandberg’s advice for women to ‘lean in’ and be more confident doesn’t help – and the data shows it

          Facebook boss Sheryl Sandberg’s advice for women to ‘lean in’ and be more confident doesn’t help – and the data shows it

          October 17, 2020
        • Troubling times lead to even bigger concerns about data privacy standards

          Troubling times lead to even bigger concerns about data privacy standards

          October 16, 2020
    • Opinion
        • Troubling times lead to even bigger concerns about data privacy standards

          Troubling times lead to even bigger concerns about data privacy standards

          October 16, 2020
        • Why connecting with people you don’t know on LinkedIn is wasting your time

          Why connecting with people you don’t know on LinkedIn is wasting your time

          August 31, 2020
        • How super incubators can change and boost the Australian economy

          How super incubators can change and boost the Australian economy

          August 26, 2020
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    • Video
        • Startup Daily TV: Zip CEO Larry Diamond on the fintech’s new ‘Tap & Zip’ account

          Startup Daily TV: Zip CEO Larry Diamond on the fintech’s new ‘Tap & Zip’ account

          October 20, 2020
        • Startup Daily TV: AI-based trading app Jaaims makes automatic trades for investors in a hurry

          Startup Daily TV: AI-based trading app Jaaims makes automatic trades for investors in a hurry

          October 19, 2020
        • Startup Daily TV: UPowr is setting out to shake up the renewable energy industry

          Startup Daily TV: UPowr is setting out to shake up the renewable energy industry

          October 8, 2020
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Ecommerce stores, ‘copy and paste’ is not your friend

Nicole Kersh - July 29, 2014 3 MIN READ

Product descriptions are often written like public service announcements. This is ineffective and is guaranteed to affect your conversion rate.

Trending

  • Scale ups now have access to new equity capital through the government’s $540 million Business Growth Fund under Funding, News & Analysis
  • Victoria is easing lockdown restrictions – amid hopes to open up more ahead of November 1 under News & Analysis
  • Antler Sydney just invested more than $2 million in its largest-ever cohort of new startups under Accelerator, Antler Australia, News & Analysis
  • Afterpay shares crashed through the $100 barrier after announcing a savings account deal with Westpac under Fintech, News & Analysis
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