Australia has no lack of thought leaders, but more often then less it is the same experts that are selected for speaking events, media opportunities, and conference key notes. Rather than feel like it’s too hard a feat to make it to this level, take action, because it isn’t impossible. To put it simply,… Read more »
List Co wants to help early-stage entrepreneurs do their own PR through access to up-to-date media lists
It can be hard to know which publications are covering your industry, and then find the right media contact to get in touch with; List Co aims to help.
Bringing together the influencer platform and cross-collaboration opportunities is Sydney startup Phlanx, helping SMBs manage their marketing and PR.
The photobooth has long been a staple of big events like weddings, school formals, and milestone birthday parties, but its popularity has waned somewhat since the rise of the selfie and Instagram. Social Playground is a Sydney startup looking to blend the two, bringing an online component to the old photobooth.
Sydney startup Prize Pig is making it easier for small businesses to connect with large media players
Founded by Amanda Westphal, Sydney based startup Prize Pig is a new platform that aims to make it easier for small businesses to get access to media exposure without the overheads of the media spend that would usually come with it.
Despite objections from the startup community, many established and reputable media outlets and public relations representatives in Australia are still spelling startup as ‘Start-Up’ or ‘Start Up’. It may not seem like a big deal, but it’s 2015 and it’s no longer okay to insert a hyphen or a space in between ‘start’ and ‘up’.
When you’re starting a company, time and resources are limited, and your budget may not extend to a PR agency or full time communications professional. In my experience, what you do need is to draw from the inner growth engine that you’ll find in the best PR professionals – hustle.
Rebecca Derrington is one of the most under-recognised entrepreneurs in the Australian technology scene. Given her humble nature, it’s not all that surprising that she’s flown under the radar. But when you do the math, Derrington has achieved phenomenal success over the past five years with her startup SourceBottle.
Shoe String Media as a part of a project for shoestring.com.au will be conducting a 3 month press accelerator, for 6 startups or upstarts that are ready to start talking to the media and getting their business profile happening.
The world of business has become riddled with poor communication. The days of putting a letter in the post are over, and the days of social media have ensued. Suppliers, stakeholders, customers and shareholders are expecting quick communication bursts to satisfy a variety of tasks; and in an effort to stay on top of the social communication movement, businesses has become mundane and boring in the application of Public Relations in their businesses.