Drop the hyphen. It’s startup.

- May 21, 2015 5 MIN READ

Despite objections from the startup community, many established and reputable media outlets and public relations representatives in Australia are still spelling startup as ‘Start-Up’ or ‘Start Up’. It may not seem like a big deal, but it’s 2015 and it’s no longer okay to insert a hyphen or a space in between ‘start’ and ‘up’.


Entrepreneurs, are idiots

- January 7, 2013 4 MIN READ

The world of business has become riddled with poor communication. The days of putting a letter in the post are over, and the days of social media have ensued. Suppliers, stakeholders, customers and shareholders are expecting quick communication bursts to satisfy a variety of tasks; and in an effort to stay on top of the social communication movement, businesses has become mundane and boring in the application of Public Relations in their businesses.