Why Pocketbook’s partnership with Zookal could get them to 1 million users

- February 24, 2014 3 MIN READ

On the surface it all seems like a nice gesture, two teams of passionate startup founders giving back to the community, but when we start to peel back the layers of the onion, we begin to see the framework of a very clever acquisition strategy that, in the long term, benefits Pocketbook and puts them on the path of reaching 1 million users.


Pocketbook: Banking on a Win

- January 24, 2013 2 MIN READ

Right now in an apartment lounge room come makeshift office, is the global headquarters for Australia’s newest startup in the financial industry Pocketbook. Founders and long time friends since high school, Bosco Tan and Alvin Singh have given up the regular pay dates from their jobs in marketing and development [Bosco was previously at Pollenizer] for the dream.