How pet care business Rufus & Coco leveraged the trend of pet humanisation
Having owned more than 40 pets over the years, Anneke van den Broek said she struggled to find high quality, natural products, and created Rufus & Coco to fill the gap.
Having owned more than 40 pets over the years, Anneke van den Broek said she struggled to find high quality, natural products, and created Rufus & Coco to fill the gap.
With 21% of dogs & 35% of cats not taken to the vet in 2016, Knose looks to strengthen the bond between vets and pet owners through a monthly subscription.