New Zealand startup EditMate helps brands mold user-generated video into marketing material

- March 24, 2016 3 MIN READ

The rise of smartphones has seen social media platforms and sites like YouTube flooded with amateur footage of everything from concerts and sporting events through to random events on the street. These videos are becoming increasingly valuable to brands looking to cash in on the next viral video or build a buzz around events but, let’s be honest, social media is full of shaky videos shot in portrait.


Perth startup Buzzy looks to take on Airtasker by building a sense of trust and community between users

- April 28, 2015 2 MIN READ

Thanks to the internet, we are living in an age where there is almost no chore that can’t be outsourced to someone on the internet, no matter how boring – from lawn mowing to kitchen cleaning to doing laundry, someone will be willing to do it for some extra cash. Though Airtasker and Gumtree seem to have the task outsourcing market sewn up, a Perth entrepreneur has launched a new platform called Buzzy.


Why outsourcing isn’t a dirty word anymore

- January 29, 2014 4 MIN READ

Exploitive wages, poor quality and time-wasting nightmares are all common words people use to use to describe online outsourcing; and whilst dealing with outside service providers will inevitably bring about its challenges, the continual evolution of outsourcing technology has re-invented the concept.