I constantly meet people who have had the same idea for an original business in their head for years and are yet to even begin making it a reality. More often than not, these people will tell me that I am smart enough to come up with a great product and I shouldn’t be in a “me too” business like an Online Marketing Agency.
There are four ways aspiring entrepreneurs can develop their million dollar idea. They can stand in the shower and wait for the ‘aha!’ moment. They can listen to customer complaints and detect trends. They can market-test an existing idea to see if anyone else cares. Or they can just steal someone else’s.