In relying on one opinion you prevent employees closest to your customers from experimenting, iterating and making decisions to move your business forward.
The alternative to embracing innovation is a culture focused on having the right answers, rather than asking the right questions – “hippo syndrome”.
Between investigative podcasts and interactive articles, the nature of the media is undergoing constant change, spurred on by the digital age. Media companies both niche and global are no stranger to this process, including the New York Times, an organisation which testing startup Optimizely helped make the leap from paper to online. According to Dan… Read more »
Dan Siroker is the founder of Optimizely, the number one tech platform for testing and experimentation.
San Francisco-based experimentation startup Optimizely has announced its local expansion, opening a Sydney office from which it will look to grow into the Asia-Pacific region.