News & Analysis

New Zealand Post spreads Christmas cheer and good PR with Secret Santa initiative

- December 17, 2015 2 MIN READ

Secret Santa or Kris Kringle is a time-honoured tradition among friend groups, offices, and schools. Of course, like almost everything else, it’s gone online. Communities on different platforms have organised Secret Santa swaps big and small for years, but perhaps one of the biggest is now run by New Zealand Post through Twitter, with the organisation racking up the PR points by organising present swaps for more than 2000 local Twitter users.