Sans Drinks founder Irene Falcone

Last drinks: Nourished Life founder’s latest startup, Sans Drinks, placed in administration

- July 25, 2023 2 MIN READ

Nourished Life founder Irene Falcone’s latest startup venture, Sans Drinks, has fallen victim to the challenging retail environment, with the business handed to administrators. Jirsch Sutherland partner Andrew Spring was appointed administrator of The Non Alcoholic Drinks Co Pty Ltd, trading as San Drinks, on July 17. Spring said it was “still early days in… Read more »

Food and drink

Bryon drinks startup Organica launches grownup non-alcoholic drinks with a herbal buzz

- February 24, 2023 2 MIN READ

Dayse, a new brand from Byron Bay’s Organica Beverage Co, is introducing an innovative category of beverages known as “Functional Spritz.”  Cofounded by surfers Jack Freestone and Alana Blanchard, Dayse’s zero-alcohol drinks are made from plant-based extracts and incorporate adaptogens (plants that reportedly regulate the body’s cortisol levels to help it deal with stress) and… Read more »

Food and drink

Non-alcoholic brand Lyre’s goes AR to get your spirits up

- October 14, 2022 2 MIN READ

Non-alcoholic drinks startup Lyre’s has enlisted augmented reality (AR) to educate people about its products and party like the “social animals” that are its brand mascots. ‘Social Animals’ have been created to match each character featured on the alcohol-free spirits bottle, with the AR animating them to tell the story in the virtual Lyre’s Impossible… Read more »


Non-alcoholic spirits startup Lyre’s hits $500 million valuation on $37 million raise

- November 17, 2021 2 MIN READ

Fast-growing non-alcoholic spirits brand Lyre’s, has raised $37 million in a round that values the business at A$500 million less than three years after it launched. The funding round was led by new investor, D Squared Capital, alongside existing investor, Morgan Creek Capital Management, which has also backedAlibaba, SpaceX, Lyft, and Allbirds). Other previous investors joining the fresh… Read more »


Non-alcoholic spirits brand Lyre’s hits $179 million valuation on $9m seed round top-up

- May 6, 2021 2 MIN READ

Sydney-based non-alcoholic spirits startup, Lyre’s has soared to $179 million valuation just two years after launching following a seed-plus round of $9 million. US-based Morgan Creek Capital Management, early-backers of Alibaba, SpaceX and Lyft, and Bitburger Ventures, the VC arm of the German brewers came on board as new investors with existing supporters DLF Venture, VRD… Read more »

Partner Content

How the founder of non-alcoholic spirits brand Lyre’s spotted a ‘tectonic shift’ to take on the world

- August 6, 2019 5 MIN READ

Lyre’s Co. co-founder and CEO Mark Livings. Photo: Supplied Lyre’s Co. distills non-alcoholic spirits that taste just like gin, whisky, rum and vermouth, among 13 different flavours. The startup launched this year and features in some of Australia’s best bars and restaurants. The brand will be in 15 countries by the end of the year.… Read more »