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New Zealand startup MyWave’s intelligent assistant allows users to better manage data shared with brands
The average internet user accepted long ago that, by being online, they were giving up their privacy in one way or another; iTunes’ terms and conditions could have been asking for first born children, but no one ever bothered to read through and find out. But with the rise of smartphones has come a growing awareness of just how much other people can learn from our data, and users are getting wary.