How to run a business and a family at the same time

- May 29, 2019 4 MIN READ

Annabelle Davidson, CEO and founder of Social Playground I’m the CEO and founder of social media and technology company Social Playground, as well as mum to two gorgeous boys; three-year-old Sawyer and one-year-old Brooks. At Social Playground, we create innovative branded experiences at events like personalised GIF booths to enhance the experience of guests and… Read more »



- July 10, 2012 < 1 MIN READ

I recently got the chance to go along to the AusMumpreneur event held here in Melbourne, hosted by Connect2Mums. The Connect2Mums community is growing daily across the country, as is the support they are able to provide to mothers thinking about taking the plunge and starting their own business. I was able to catchup after… Read more »


The Rise of the Mumpreneur Continues!

- May 1, 2012 < 1 MIN READ

Shoe String were asked to comment recently on the growing movement of Mumpreneurs across Australia. Research is showing now that 70% of Mothers would love to start a business and statistically women are now starting businesses at twice the rate of men. Antoinette Lattouf is the reporter from Channel 10 covering the story.