Profiles

Startup AEGLE Life revolutionises healthcare IT

- August 26, 2013 3 MIN READ

Named after the Greek Goddess of Radiant Good Health, AEGLE Life is set to disrupt the health care industry with their mobile and web-based applications that facilitate illness prevention, early detection and proactive intervention as opposed to reactive treatment.

News & Analysis

TXT4Coffee provide Wotif with the latest in ‘hyper-local’ advertising

- March 8, 2013 2 MIN READ

Leading online travel site, Wotif.com is trialing TXT4Coffee’s unique advertising solutions and will be one of the first companies to use what is the most advanced hyper-geo targeted mobile advertising platform developed to date. The ads themselves are targeted and personalized to increase the relevance and context to the viewer, leading to better rates of engagement. The ads are designed to engage the end user through the integration of their own name in the ad making for a more personal experience.

Other

How to: Rules on taking your business mobile!

- November 29, 2012 3 MIN READ

Mobile technology provides a superb way for small and large businesses alike to complement their existing business advertising and selling methods to increase their exposure. However, what they will need is planning and high attention to detail so that when you do enter the mobile marketplace you can hit the ground running.

Profiles

Startup Tech Engineers Set to Save Lives

- September 25, 2012 1 MIN READ

In a 48 hour hackathon, the engineers behind Sydney based taxi startup goCatch created an app to save lives and help St John Ambulance NSW improve their response times to first aid emergencies. The ‘Responder’ app, winner of the Vodafone App Aid competition, provides crucial real time emergency information directly to the iPhones of St John Ambulance volunteers.

Other

Are Mobile Websites Important?

- September 12, 2012 3 MIN READ

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too.

Other

Preparing for the Mobile Revolution

- September 5, 2012 2 MIN READ

As more and more Australians take to their smart phones to compare prices and track down the best bargains, business owners need to be prepared if they are going to maximise the opportunities provided by mobile phone shopping, according to e-commerce expert Adrian Mullan.

Other

NSW Trade & Investment Announces Mobile Govt Projects

- May 23, 2012 2 MIN READ

New mobile technology solutions to safeguard against museum theft and help rural veterinarians on their patrols are among innovative projects supported by the NSW Government to improve the effectiveness of government services and support growth in the State’s digital economy.

Other

Businesses need to Catch up with the Mobile Consumer

- May 17, 2012 2 MIN READ

Today Google released research that provides a look into Australians’ use of smartphones, including the fact that more than half of Australia’s population now owns a smartphone. According to a study conducted with Ipsos Media CT, Australia’s smartphone penetration is now 52%–representing growth of over 40% year on year, up from 37% last year. 3 out of 4 people don’t leave home without their mobile, and almost 1 out of 4 (23%) would rather give up their TV than their smartphone–especially significant in a country that loves free-to-air TV and cooking shows.