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MishGuru’s pivot saw the startup raise $500,000 and gain traction in the United States

- February 15, 2016 < 1 MIN READ

Sometimes a company needs to pivot to a point that it almost becomes a completely new business. When New Zealand founded startup MishGuru was originally accepted into New Zealand’s Lightning Lab accelerator program, the original concept was that it would be a platform that allowed users to to custom design and print their own 3D horse shoes. The long term vision was to automate and disrupt the way the Equine industry shoed horses.