News & Analysis

Heston Blumenthal and Mike Cannon-Brookes back a mushroom ‘meat’ startup by Shoes of Prey co-founder Michael Fox

- December 11, 2019 2 MIN READ

Entrepreneur Michael Fox, co-founder of Shoes of Prey, is back with a new venture producing vegetarian “pulled pork” and “beef brisket” made from shiitake mushrooms that’s captured the imagination of one of the world’s best chefs, Heston Blumenthal.  Blumenthal, whose UK restaurant, The Fat Duck, was declared the world’s best, also has Dinner by Heston… Read more »

News & Analysis

Shoes of Prey co-founder Michael Fox returns with a plant-based ‘meat’ startup backed by Mars

- September 6, 2019 3 MIN READ

  When  Mars Australia announced recently that it was backing six local food-focused startups with a $40,000 grant as part of the food giant’s Seeds of Change accelerator, a familiar name popped up among the successful applicants: Michael Fox. Fox co-founded Shoes of Prey, the customised online shoe startup that collapsed in March, costing investors… Read more »