Profiles
Why a Russian tech company chose to strategically partner with unknown Australian startup to create Merchium
There are plenty of tech companies that power online stores in the market – like Australia’s BigCommerce and well-known and widely used Shopify. In fact there are a handful of dominant players in the space that are powering the backend of online stores, making it almost impossible for newcomers to compete – unless, of course, their value proposition enhances the experience for a user to the point where they are willing to move and change providers.
