My startup disappeared and I am up shit creek with no paddle!

- January 30, 2014 3 MIN READ

My startup had disappeared, I could not do anything about it and I was up shit creek without a paddle. There was no guarantee that everything was going to be recovered, in fact at 10.00am on Wednesday morning the prognosis was that we would have to build everything from scratch. Two years worth of work.


Funding opportunity for media startups

- January 9, 2014 2 MIN READ

The Walkley Foundation for Excellence in Journalism, with the support of Google, will be allocating $40,000 of seed funding to up to three innovative reporting projects. This initiative aims to encourage entrepreneurs to think outside the box and reinvent the way we tell stories and funding reporting.


Exclusive Workshop with Mainstream Media

- October 25, 2013 2 MIN READ

In an exclusive event open only to ten startup or innovative small business teams, we have pulled out all the stops and are giving you the opportunity to pitch your newsworthy story to some of Australia’s best journalists and editors.


The new wave of media entrepreneurship #7daysLater

- October 24, 2013 2 MIN READ

The media landscape is changing, well technically it has been changing for a while, but it’s really only now that those outside of Generation Y and below are beginning to see the full force that these changes are going to have on the future of publications, radio and television.


Pilot Episode

- October 22, 2013 1 MIN READ

So last night I decided to start a YouTube channel talking about the media space. I’m obsessed with new media, media startups and niche targeted media. It started out as me relaying my opinion to my computer screen in the office last night.


Drone media hype creating false perceptions? | Flirtey partners with Geepers

- October 17, 2013 4 MIN READ

Zookal are great at generating newsworthy stories about themselves, and this one comes just days before the team meets with US investors to open up a series B capital raise. Ahmed Haider who is the cofounder of Zookal is also cofounder of Flirtey along with Matt Sweeney. There is no denying the pair are in fact onto something with the new delivery technology, however I feel we have had a case of premature media ejaculation.

Think Act Change: The Media, Gender, Power & Influence

Think Act Change: The Media, Gender, Power & Influence

- September 10, 2013 5 MIN READ

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. How and why should we change this? Last Tuesday ThinkActChange, tackled this question.


What not to do when pitching your startup to the media

- September 4, 2013 3 MIN READ

There’s no doubt editorial coverage can do wonders for your startup – helping you reach audiences that would otherwise be difficult. Public Relations practitioners are best suited to the role of connecting your business to the media, but if you cannot invest in PR, you can always contact the media directly and pitch your startup.


Media Coverage for Startups [Event]

- April 19, 2013 2 MIN READ

When you are in startup phase though, it’s all about being extremely targeted with the media coverage you are wanting to gain. This workshop is a one day, limited seat event that takes a personal approach to YOUR Business and insures that in the weeks following, you will gain media coverage across mediums whether they be print, online, tv or radio.


Media Connections Intensive [expression of interest]

- March 18, 2013 2 MIN READ

One of the big issues though where we often see startups fail, is through a scattered, naive approach when it comes to pitching to media. We also have seen many come undone when talking to media on radio, television and in interviews. This type of stuff can quite often cut you off from future opportunities which is not something a small business or startup needs.


Startup Rewardle says goodbye to fat wallets & loyalty cards!

- March 5, 2013 3 MIN READ

Drawing on his experience in dealing with hundreds of independent small business owners through the development of CafeScreen, Weerasooriya locked in on addressing mobile membership, loyalty and rewards for local businesses as his next venture. Weerasooriya and his team at Rewardle have been building and testing iterations of the Rewardle platform with the aim of providing convenience to consumers and assisting local businesses to leverage technology to grow