Profiles

My startup disappeared and I am up shit creek with no paddle!

- January 30, 2014 3 MIN READ

My startup had disappeared, I could not do anything about it and I was up shit creek without a paddle. There was no guarantee that everything was going to be recovered, in fact at 10.00am on Wednesday morning the prognosis was that we would have to build everything from scratch. Two years worth of work.

Profiles

Exclusive Workshop with Mainstream Media

- October 25, 2013 2 MIN READ

In an exclusive event open only to ten startup or innovative small business teams, we have pulled out all the stops and are giving you the opportunity to pitch your newsworthy story to some of Australia’s best journalists and editors.

Profiles

The new wave of media entrepreneurship #7daysLater

- October 24, 2013 2 MIN READ

The media landscape is changing, well technically it has been changing for a while, but it’s really only now that those outside of Generation Y and below are beginning to see the full force that these changes are going to have on the future of publications, radio and television.

Profiles

Pilot Episode

- October 22, 2013 < 1 MIN READ

So last night I decided to start a YouTube channel talking about the media space. I’m obsessed with new media, media startups and niche targeted media. It started out as me relaying my opinion to my computer screen in the office last night.

Profiles

Drone media hype creating false perceptions? | Flirtey partners with Geepers

- October 17, 2013 4 MIN READ

Zookal are great at generating newsworthy stories about themselves, and this one comes just days before the team meets with US investors to open up a series B capital raise. Ahmed Haider who is the cofounder of Zookal is also cofounder of Flirtey along with Matt Sweeney. There is no denying the pair are in fact onto something with the new delivery technology, however I feel we have had a case of premature media ejaculation.

Think Act Change: The Media, Gender, Power & Influence
Other

Think Act Change: The Media, Gender, Power & Influence

- September 10, 2013 5 MIN READ

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. How and why should we change this? Last Tuesday ThinkActChange, tackled this question.

Profiles

What not to do when pitching your startup to the media

- September 4, 2013 3 MIN READ

There’s no doubt editorial coverage can do wonders for your startup – helping you reach audiences that would otherwise be difficult. Public Relations practitioners are best suited to the role of connecting your business to the media, but if you cannot invest in PR, you can always contact the media directly and pitch your startup.

Profiles

Melbourne Startup aims to cut the middle man from Advertising

- February 5, 2013 2 MIN READ

Melbourne based startup Find Media, aims to use self service and technology to tackle the advertising industry head on, effectively knocking out the need for agencies and allowing businesses to interact directly with publishers. On the surface everything looks promising, it’s a nice straight forward disruptive model [something we like] but what are the challenges that lay ahead for founder Lenny Manor? If there is one thing I have learnt since starting up in the media space it’s that these guys have been doing the same things for years and years and have no intention of changing – therefore change must be forced upon them. There will however be much kicking, screaming and potential sabotage though.

Other

Entrepreneurs, are idiots

- January 7, 2013 4 MIN READ

The world of business has become riddled with poor communication. The days of putting a letter in the post are over, and the days of social media have ensued. Suppliers, stakeholders, customers and shareholders are expecting quick communication bursts to satisfy a variety of tasks; and in an effort to stay on top of the social communication movement, businesses has become mundane and boring in the application of Public Relations in their businesses.