Other

Clicks & Impressions, My war on B2B Advertising.

- March 18, 2013 3 MIN READ

Media Agencies sell and buy on behalf of their clients, and when it comes to “making a deal” and paying publishers revenue, I am not going to deny that it doesn’t happen and that in a lot of cases it is not lucrative to the publishers. It is. But as a publisher that has a publication which focuses on startups and small business, I see a big problem in the industry – I have been told “that’s how it works” and that may be so, but I feel that the advertising world online in a lot of cases full of lazy people that do not seek to look outside the box and deliver a one dimensional product taking no responsibility in actually helping grow their clients business.

Other

The Leeap Project Episode One – LA

- December 17, 2012 < 1 MIN READ

Over the next 10 weeks we will see Melbourne based entrepreneur Simon Walker explore 10 US startup cities in 20 days. In the first episode we look at the LA scene and some of the awesome stuff they are doing there as they grow their tech scene.