The internet has changed the way that the world works, and everything from communication to shopping has been influenced by the internet. A successful business today has to have a good web presence, and that includes having a great online store that offers customers access to all the goods and services a business can provide.
This article is coming to you from somewhere in between Mongolia and Russia as I’m sitting on the Trans-Siberian railway admiring the landscapes and thinking about how there is so much we can learn from the Mongolian nomads. Living with the nomads in Mongolia was one of the most amazing experiences and I’d like to share some lessons I’ve learnt that apply to business (and personal life).
Huge Problem in the Small Business and Startup Space? The lack of Education around Marketing. Some people may say “Oh Come on, it’s pretty easy right? Marketing is all the “fun” stuff, the lolly bags, the events, the “fluff”- In fact it’s sort of disposable and shouldn’t be a priority when starting a business …” – Those people are silly and very wrong.
When I was a teenager, I was told by a psychic that I was going to be involved in marketing. I laughed and thought to myself, “whatever.” Truth is, I didn’t even know what marketing was back then. In fact, I wasn’t sure what I wanted to do. I had scraped into psychology at University, gone and met my future teachers and decided it wasn’t my cup of tea when she rolled her eyes after I said “I’d like to be able to help people really change their lives… and do it quickly.”
In this short video we talk about a topic that is very close to our hearts – how to stand out from your competition and why being vanilla is not always good idea in terms of marketing your business.
Marketing can make or break you. In the simplest form, marketing is letting people know what you have, where to get it, and why they want it. Starting with letting people know what you have can be as easy as working from your contact network to get the word out. Make a commitment now to focus on getting your marketing strategy right.
Unfortunately most business owners do not measure their marketing efforts! They don’t know where their prospects are coming from, which strategies are working, which ones aren’t…
It’s all about me, myself and I… or that’s what a lot of businesses think when it comes to marketing. A big mistake. Even though it is so exciting to write about yourself, it is not so exciting for your prospects and clients. The purpose of your marketing is to attract the right market by making your business appealing to them.
I love guerrilla marketing stunts and NAB have been turning theirs into commercials for a while now, they are both entertaining and engaging. Above is the latest from the product Fantastic Delites, where they built a machine, put it in a busy shopping centre and tested how far people would go for a free box of product. It’s a couple of weeks old but it’s a cracker!
Pinterest is a fast-growing, ever-evolving, important social media marketing channel for businesses. This is especially true if your target market is mostly female (We’ll discuss these specifics a little later). To help you better understand this social image-sharing site, we’ve assembled a quick guide to Pinterest. For the newcomers, we’ve added some background information and a quick guide to how Pinterest works.
Over the weekend we organised a dress-up party with the theme ‘Rockstars’ and everyone got right into it. It seems that people love dressing up and it got me thinking about marketing and business in general and how some people seem to be playing the ‘dress up’ game a lot. Must be pretty exhausting to try and be something or somebody they are not.