Melbourne startup WorkRex has raised $220,000 from early stage VC Skalata for its all-in-one customer marketing platform for small business. Cofounders Jing Chen, Lance Qian, and Myron Liu – an optometrist, ex-McKinsey consultant, and software engineer respectively – developed the platform after a deep dive into how small-to-medium-sized are struggling to keep up with growing… Read more »
A senior marketing exec from Canva and Eucalyptus has struck out on his own to launch a media strategy startup. Matt Rossi left his role as head of growth at Eucalyptus to found Oodle, saying it will offer media strategy and buying for growth-oriented brands, with a focus on helping internal marketing teams build conviction… Read more »
New Zealand customer insights innovation platform Ideally has raised $2 million in a Seed round as it looks to expand its presence in the Australian market. Auckland VC Icehouse Ventures backed Ideally, which emerged from TRA Labs and Previously Unavailable – the partnership behind brand tracking phenomenon Tracksuit. Ideally’s self-service platform tests product-market fit, delivering… Read more »
A recent question from Startup Daily’s editor caused Chello founder Lindsay Rogers to question what she knows about startup businesses as brands. So she asked a group of founders that question, and here looks at the when, what and why of building your business brand? I run a creative brand agency and for the last… Read more »
If you’re following the SaaS business model, then you know that all of your profit comes after the first 12 months of a customer’s time with you. Customer acquisition costs can be high, but the longer you retain that customer, the bigger your margin grows. Typically, customer success or support are the team(s) responsible for… Read more »
Content marketing feels as if it’s going through a transformation; ebooks are outdated, webinar and Zoom fatigue have set in, and no one wants to put their details in to access content anymore. It’s not all doom and gloom, though. New specialisations such as content design are emerging, and a mixture of consumer behaviour, new… Read more »
If you’re a startup founder, there’s a pretty good chance you’re using Google Ads, Facebook Ads or Linkedin Ads to help grow your business. But if you’re relying on the built-in reporting tools within those ad platforms to track how many clicks and conversions you are getting, that data is about to get a lot… Read more »
The “Product Marketing” title is definitely one of the most sought after tech marketing roles right now – from both the recruiter and the talent side. Companies are saying “I don’t know what it is, but I know I need it” and marketers are keen to make the jump into a specialisation that’s in high… Read more »
Sydney startup MagicBrief has raised $2 million in a pre-Seed round for its marketing platform which acts like the lovechild of Canva and Pinterest for advertising. The round was led by Blackbird with support from Archangel Ventures. Several individual founders also chipped in as angel investors, including Vimeo’s Zach Klein, UsTwo’s Matt Miller, Tim Doyle… Read more »
Understanding when and what type of marketing hire you need to make can be really confusing and difficult. When appraising applicants, their job titles often don’t tell you what they really do day-to-day, and on the other side of the coin, you might know what you want your new hire to do but you can’t… Read more »
Adelaide-based Fleet Space Technologies has appointed its former head of marketing, Chloe Leclerc, as its new chief marketing officer (CMO). She’s been charged with building Fleet’s go-to-market strategy and presence in Australia and North America, with a focus on its satellite-based solution for minerals exploration. Fleet designs, builds, and operates small satellites which deliver universal… Read more »
Scaleup community Tank Stream Labs have teamed up with Pinstripe Media to expand its reach to a global audience. Tank Stream Labs is one of Australia’s original technology co-working spaces that fosters innovation, collaboration, and entrepreneurship for founders, industry leaders, scale-ups, and high-growth tech companies. After launching a range of service offerings in 2022 for… Read more »
Startmate-backed marketing startup Brandcrush has been acquired by NASDAQ-listed media firm Criteo five years after it launched. The deal also delivers an exit for Rampersand, Luxury Escapes founder Adam Schwab, and other investors including Nicky Jackson, Jane Martino and Sean Taylor. Brandcrush was launched in 2018 by former Tribe sales director Matthew Hurle, and marketing… Read more »
B2B marketing partnerships platform Partnar has raised $200,000 in a Seed investment from Melbourne early-stage VC Skalata Ventures. The marketplace startup describes itself as a “matchmaker for business collaborations” connecting brands and businesses in the face of rising costs and decreasing reliability from online advertising. Partnar offers an alternative to pay-per-click marketing campaigns for brands to… Read more »
New Zealand brand tracking startup Tracksuit has raised NZ$7.5 million (A$6.8m) in Seed round. The raise was led by Blackbird, which chipped in $3.6 million, supported by Kiwi VC Icehouse Ventures, Ascential, Shasta Ventures and veteran brand consultant Mark Ritson. Tracksuit helps companies measure and understand brand value via weekly global surveys to track consumer… Read more »
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