Profiles
Find your niche: how to reach the right customers in China
Localisation is everything, but too many businesses ignore this and come with a set “China strategy” that fails to make distinctions about the different parts of the market
Profiles
Market research startup Qualie is automating the focus group process online
The Qualie platform has built-in templates to capture video responses from participants, which are then analysed to provide clients with a detailed debrief.
Profiles
Online platform Conjoint.ly is looking to automate conjoint analysis in market research
Conjoint.ly is a platform allowing users to perform conjoint analysis, a specific market research technique, for a fraction of the traditional cost.
Insights
Customer lifetime value is broken, but here’s how to fix it
The model through which we calculate customer lifetime value (LTV) is broken. I don’t mean mechanically broken – the maths works out just fine – I mean principally broken.
News & Analysis
Pureprofile: From surviving the dot-com collapse to going public to reimagining the future of advertising
Pureprofile, an online profile marketing and insights technology company, was born just as the dot-com bubble burst and companies folded. Fifteen years later, the company is set to open up its Initial Public Offering (IPO) and completely change the way consumers experience advertising.
Profiles
Comprehensive Data is what Aussie startups need; today, SurveyMonkey made it accessible
Startups don’t have the cash flow required presently for proper scalable market research. However with the release of “Audience” today by SurveyMonkey in Australia – that barrier has just been smashed, in a big way.
Other
The Pricing Challenge
One of the most difficult challenges we face as business owners is getting our pricing right. In most cases, we start by under-charging and, over time hopefully arrive at a price point that is more fair for both us and our customers. That being said, raising prices is a challenge and many business owners chose not to do it, simply because they don’t want to rock the boat or turn away potential customers.
