Advice
Find your niche: how to reach the right customers in China
Localisation is everything, but too many businesses ignore this and come with a set “China strategy” that fails to make distinctions about the different parts of the market
Advice
Market research startup Qualie is automating the focus group process online
The Qualie platform has built-in templates to capture video responses from participants, which are then analysed to provide clients with a detailed debrief.
Advice
Online platform Conjoint.ly is looking to automate conjoint analysis in market research
Conjoint.ly is a platform allowing users to perform conjoint analysis, a specific market research technique, for a fraction of the traditional cost.
