Profiles

Startup Rewardle says goodbye to fat wallets & loyalty cards!

- March 5, 2013 3 MIN READ

Drawing on his experience in dealing with hundreds of independent small business owners through the development of CafeScreen, Weerasooriya locked in on addressing mobile membership, loyalty and rewards for local businesses as his next venture. Weerasooriya and his team at Rewardle have been building and testing iterations of the Rewardle platform with the aim of providing convenience to consumers and assisting local businesses to leverage technology to grow

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The Lifecycle of Customers

- October 11, 2012 3 MIN READ

Customer loyalty and retention is becoming more and more important for Australian businesses. In an increasingly competitive marketplace, with ever decreasing customer allegiance, it can be a tough challenge, especially for small to medium enterprises (SMEs). In light of this increased competition, many businesses are looking to increase their advertising presence. But advertising is only the first step in the customer cycle. Once you have attracted a customer, you must then convert them to a sale and attempt to engage them long-term.