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Brains Trust
Knowing your Hola from your Olá: insights into doing business in South America
South America is the “new world” when it comes to opportunities for Australian businesses looking to expand internationally.
Profiles
Sydney startup Localizer wants to help businesses attract international customers through localised websites
Localizer wants to help businesses spur international growth by, as the name suggests, localising their service to different markets through its platform. More than just straight translating, Localizer aims to help keep a website’s particular language or tone of voice and adapt it into a similar style that fits the other country. For example, keeping the idea of Australian cheekiness or sarcasm but adapting it for a more playful Spanish audience.
