Maxwell Plus
Business

The founder of one of Main Sequence’s first investments, medtech Maxwell Plus, on failure, timing, and being ahead of the pack

- December 8, 2024 6 MIN READ

Founders by their very nature see things others have yet to realise. Their challenge is to then get others to see that vision, believe in and back it. And then convince their customers to use a solution they didn’t know they need. Seven years ago, Dr Elliot Smith’s Maxwell Plus was just such a startup.… Read more »

Advice

From missing the mark to making a mark

- April 9, 2019 4 MIN READ

When my Pilates business thrived, I saw an opportunity to expand with related fitness brands. Here’s why it didn’t work out writes Aaron Smith, Founder of KX Pilates Confession time: I’m a former personal trainer, but I knew not long after I started that the personal training industry in Australia was quite saturated and I… Read more »