Business
Women’s healthtech startup Femtek rebrands as Kyri
Having a femtech startup called Femtek is too generic for Australia’s intellectual property tsars, so founder Olivia Orchowski has turned to Norse mythology for inspiration, rebranding as Kyri. In true Australia fashion, it’s a shortening of Valkyrie, the warrior women sent to choose who, among the fallen in battle, would enter Vahalla, Norse heaven. Orchowski… Read more »
