Becoming the Key Person in your Industry in 4 Steps!

- July 31, 2012 2 MIN READ

It’s not enough to have a niche. You need a niche within a niche. When you have that, you tend to answer the question “what do you do?” with a lot more authority and power. A niche is “Bodybuilding” a micro-niche is “Vegetarian Bodybuilding” or “12 Week Transformations” or “Christian Bodybuilding in the M25″. When you know exactly the specific game that you’re playing you don’t just make more money, you also have more fun and see more rewards.


The 7 Hour Rule

- July 16, 2012 2 MIN READ

Whether you are buying a new car, making a new career move, engaging a consultant or choosing an annual holiday destination, if you add up all the time you spend thinking about it, you can be fairly sure it totals more than seven hours.


Valuable Ideas are Worthless

- July 10, 2012 2 MIN READ

I don’t know how many times I hear people talking about their top secret “valuable idea”. They get paranoid about sharing it, they worry about people discovering it, they want people to buy it off them and they think that it’s worth millions.