It’s not enough to have a niche. You need a niche within a niche. When you have that, you tend to answer the question “what do you do?” with a lot more authority and power. A niche is “Bodybuilding” a micro-niche is “Vegetarian Bodybuilding” or “12 Week Transformations” or “Christian Bodybuilding in the M25″. When you know exactly the specific game that you’re playing you don’t just make more money, you also have more fun and see more rewards.