Content marketing feels as if it’s going through a transformation; ebooks are outdated, webinar and Zoom fatigue have set in, and no one wants to put their details in to access content anymore. It’s not all doom and gloom, though. New specialisations such as content design are emerging, and a mixture of consumer behaviour, new… Read more »
The “Product Marketing” title is definitely one of the most sought after tech marketing roles right now – from both the recruiter and the talent side. Companies are saying “I don’t know what it is, but I know I need it” and marketers are keen to make the jump into a specialisation that’s in high… Read more »
Why SEO and marketing matter when you’re building a startup – and when to hire someone who’ll deliver it
Understanding when and what type of marketing hire you need to make can be really confusing and difficult. When appraising applicants, their job titles often don’t tell you what they really do day-to-day, and on the other side of the coin, you might know what you want your new hire to do but you can’t… Read more »
When it comes to Startup Muster’s annual collection period where we aim to reach as many founders as we possibly can, how do we find everyone, new and old? Here are our top 5 tips for spreading the word about what you’re doing to reach new audiences.