We’ve all been there. I once had a boss who rarely gave me a thought-out quarterly plan or strategy, instead they left it (mostly) up to me to decide. And then they’d nitpick all of my decisions after the quarter was over! So why let me decide? They left it up to me because they didn’t know… Read more »
A new book offering a comprehensive go-to guide on product marketing has been written by expert Kayla Medica. The Mehdeeka Method aims at demystify product marketing for companies of all stages of growth, providing a bridge between traditional brand marketing and emerging product marketing schools of thought, to build a brand from scratch. Kayla Medica… Read more »
How I became a customer of, and then an ex-customer, of a password/security startup, PassCamp What happened (or didn’t happen) at PassCamp that lead to their demise What they could have done differently to (potentially) avoid their fate Lessons to takeaway in what they did well for sunsetting a product Most businesses fail. Of the… Read more »
If you’re following the SaaS business model, then you know that all of your profit comes after the first 12 months of a customer’s time with you. Customer acquisition costs can be high, but the longer you retain that customer, the bigger your margin grows. Typically, customer success or support are the team(s) responsible for… Read more »
Content marketing feels as if it’s going through a transformation; ebooks are outdated, webinar and Zoom fatigue have set in, and no one wants to put their details in to access content anymore. It’s not all doom and gloom, though. New specialisations such as content design are emerging, and a mixture of consumer behaviour, new… Read more »
The “Product Marketing” title is definitely one of the most sought after tech marketing roles right now – from both the recruiter and the talent side. Companies are saying “I don’t know what it is, but I know I need it” and marketers are keen to make the jump into a specialisation that’s in high… Read more »
Understanding when and what type of marketing hire you need to make can be really confusing and difficult. When appraising applicants, their job titles often don’t tell you what they really do day-to-day, and on the other side of the coin, you might know what you want your new hire to do but you can’t… Read more »
When it comes to Startup Muster’s annual collection period where we aim to reach as many founders as we possibly can, how do we find everyone, new and old? Here are our top 5 tips for spreading the word about what you’re doing to reach new audiences.
How I bootstrapped my startup in just 2 years to 16 million users 
King River Capital is building a $157 million sixth VC fund to back AI 
US-Australian cybersecurity startup hacks $4.75 million Seed round 
Artificial intelligence expert Lee Hickin departs Microsoft to become National AI Centre director 
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