News & Analysis

Floragram: Blossoming startup from Adelaide demonstrates the value of simplicity

- May 8, 2014 5 MIN READ

Many people prefer to convey their feelings through symbols, instead of words; and there’s nothing like a bouquet of flowers to communicate sentiments of love, gratefulness, appreciation, and even regret. But this simple gesture can be costly, especially now that people rely less on homegrown cut flowers, instead purchasing bouquets from florists and other retail outlets.