Adelaide is most likely not the first city that comes to mind when those of us in other parts of the country think of arts and culture, yet with the Adelaide Fringe, the city can lay claim to being home to one of the world’s largest arts festivals. This year, entrepreneurship is being added to the usual mix of comedy, music, and theatre with the new MAVERICK conference.
German-Australian startup Trailburning wants to help brands engage audiences by showcasing location-based experiences
People have always loved sharing and talking about experiences with others, whether it be taking a friend about a cool little café or giving a colleague a list of things they can’t miss when they go on holidays to a favourite spot you visited years before. We love to share, and technology is coming up with cool ways to help us do it in ways tailored to particular interests. German-Australian platform Trailburning, is one such piece of technology. It’s aimed at inspiring people to discover, explore, and share location experiences based around running and hiking trails.