I found our bootstrapping actions fell into two main groups; those that eliminated expenses and those that brought forward revenue. I do realise some tips are situation specific and even against the start-up norm, but they worked for us. So this month I discuss bootstrapping actions that brought forward revenue and next month those that eliminated expenses.
I questioned in last month’s blog whether the marketing and sales work we had done to date were going to be enough to successfully launch goParcel. I also mentioned that I believed many start-ups underestimate the time it takes to break through the noise and gain the attention of potential customers. This has now been proven.
I am part of a secret start-up in stealth mode and our idea is so awesome it will revolutionise the way we live. I can’t tell you anymore because we don’t want anyone to ‘steal’ our idea. Stealth mode is commonly used when chasing your start up dream, however I question how much validation, insight and brand awareness one misses out by keeping it to themselves?