IT Genius changed its entire go-to-market strategy four years ago and emerged a more profitable company
Peter Moriarty was just 15 years old when he started what is now known as IT Genius Australia. He loved computers and would occasionally skip school to assist his ‘customers’ with their PC issues – back then, a cloud was a white fluffy thing in the sky and not even Moriarty quite grasped where this IT gig he performed for pocket money would eventually lead to just over a decade later.