New Zealand startup MyWave’s intelligent assistant allows users to better manage data shared with brands

- November 2, 2015 4 MIN READ

The average internet user accepted long ago that, by being online, they were giving up their privacy in one way or another; iTunes’ terms and conditions could have been asking for first born children, but no one ever bothered to read through and find out. But with the rise of smartphones has come a growing awareness of just how much other people can learn from our data, and users are getting wary.