Chief Operating Officer of Instagram, Marne Levine was in Sydney last week to globally launch the company’s new suite of tools for small business.
Sydney startup followit has announced a $2 million capital raise following on from its nation-wide launch. The social media platform for real estate is now valued at $20 million and is on track to change the way people search and find real estate listings in Australia.
Australian startup Local Measure has joined the likes of Hootsuite, Salesforce, and Adobe as an official Instagram partner, its social media insights platform receiving recognition for its community management capabilities. Looking to help business users meet their marketing objectives, Instagram’s Partner Program highlights companies with expertise in at least one of three specialties: adtech, community… Read more »
Social media influencer startup VAMP has brought on Leo Burnett’s Todd Sampson as a non-executive director as it looks to dominate the Australian market in 2016. The appointment is quite a coup for the startup, with Sampson’s involvement highlighting the growth of the social influencer market and the shift in marketing dollars to the space.
For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.
DoubleBud doesn’t discourage users from posting that post-marathon selfie – but it also wants photos of the moments that came before, like the first time you ever went to the gym and couldn’t make it through a workout.
You can ‘sell’ a message on Instagram, but Instagram won’t take a potential customer to the checkout. This is where inSelly comes in, a startup founded by husband-wife team Ksenia and Alex Rostova.
Why Instagram Worked. A co-founder looks back at how a stalled project turned into a historic success.
Earlier this month it marked four years since Instagram launched. Throughout the day, cofounder Mike Krieger glanced at what time it was, and thought back to what he was doing four years ago. [Source: Medium.com]
Social media users love posting, viewing and sharing photos, and the Instagram photo sharing app is quickly becoming one of the most popular tools they use. According to an August 2012 post I read on theHubSpotBlog, “Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!).” And in case you didn’t hear the news when it broke back in April, that little social network Facebook purchased Instagram and most likely has some big plans for the photo sharing app.
Engage and grow your social media audience with images. If you are not following that advice, then you need to reconsider your social media marketing strategy. When it comes to social actions like sharing, liking, and commenting; photos rule. Look at the amazing growth of social networks like Instagram andPinterest. The popularity of these two social channels alone should get your photo marketing engine into overdrive. Let’s take a look at a few strategies for using photos on Facebook, Pinterest and other social marketing channels.
I often come across new startups, apps and websites and think how much certain people I know would love them. StreetArt.io is one of those apps that my friends would love and be highly engaged with. Quite often a walk to the local pub is interrupted whilst they suddenly stop, whip out their phones and take pictures of some giant street art in a laneway or on a wall etc. To be honest Street Art is not really my thing, however I do recognise that some of it is world class artistry.
Let’s be honest ever since mobile phones started having good quality cameras, everyone has loved to have a bit of a photo shoot with their friends, our group of mates have been going strong since 2008, back then we just said “photo shoot” but now you “Instagram” everything, and of course add a hashtag.