local measure
News & Analysis

Local Measure awarded Instagram Partner badge for its community management capabilities

- May 18, 2016 3 MIN READ

Australian startup Local Measure has joined the likes of Hootsuite, Salesforce, and Adobe as an official Instagram partner, its social media insights platform receiving recognition for its community management capabilities. Looking to help business users meet their marketing objectives, Instagram’s Partner Program highlights companies with expertise in at least one of three specialties: adtech, community… Read more »


VAMP is a social media influencer platform focused on the Instagram niche

- December 21, 2015 3 MIN READ

For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.


Add Instagram to your Social Marketing Strategy

- November 1, 2012 2 MIN READ

Social media users love posting, viewing and sharing photos, and the Instagram photo sharing app is quickly becoming one of the most popular tools they use. According to an August 2012 post I read on theHubSpotBlog, “Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!).” And in case you didn’t hear the news when it broke back in April, that little social network Facebook purchased Instagram and most likely has some big plans for the photo sharing app.


Using Photos to Grow Your Social Media Presence

- September 20, 2012 2 MIN READ

Engage and grow your social media audience with images. If you are not following that advice, then you need to reconsider your social media marketing strategy. When it comes to social actions like sharing, liking, and commenting; photos rule. Look at the amazing growth of social networks like Instagram andPinterest. The popularity of these two social channels alone should get your photo marketing engine into overdrive. Let’s take a look at a few strategies for using photos on Facebook, Pinterest and other social marketing channels.


Adelaide Startup creates the Instagram for Street Art!

- July 19, 2012 < 1 MIN READ

I often come across new startups, apps and websites and think how much certain people I know would love them. StreetArt.io is one of those apps that my friends would love and be highly engaged with. Quite often a walk to the local pub is interrupted whilst they suddenly stop, whip out their phones and take pictures of some giant street art in a laneway or on a wall etc. To be honest Street Art is not really my thing, however I do recognise that some of it is world class artistry.


Everyone Loves a Photo Shoot …

- July 10, 2012 2 MIN READ

Let’s be honest ever since mobile phones started having good quality cameras, everyone has loved to have a bit of a photo shoot with their friends, our group of mates have been going strong since 2008, back then we just said “photo shoot” but now you “Instagram” everything, and of course add a hashtag.