If Facebook founder Mark Zuckerberg wasn’t so obsessed with his avatar wandering around on Web3, perhaps he would have called the parent company Lyrebird, rather than Meta, when it rebranded in 2021. The Australian native bird is famed for its mimicry – not just of other birds but everything from cameras clicking to chainsaws, babies… Read more »
Meta will trial a new subscription service for Facebook and Instagram users in Australia, at a cost of just under $25 per month. Meta CEO Mark Zuckerberg announced the trial of Meta Verified on Monday morning, with Australia and New Zealand to be the first testing grounds for the service. The monthly subscription service will… Read more »
Instagram’s parent company, Facebook will default set Instagram accounts for users under 16 to private, and restrict targeted advertising to them following an Australian expose that revealed how easy it was for marketers to show smoking, gambling, extreme weight loss, and alcohol advertising to underage users. The social media giant announced the changes in a… Read more »
The world’s biggest celebrities and influencers in the world are paid more than US$1 million to post sponsored content on Instagram. UK-based social media engagement platform Hopper has released its annual Instagram Rich List for 2021, with footballer Cristiano Ronaldo the highest paid poster at an average cost of US$1.6 million (A$2.13m) for brands to… Read more »
Facebook Messenger and Instagram’s direct messaging services will be integrated into one system, Facebook has announced. The merge will allow shared messaging across both platforms, as well as video calls and the use of a range of tools drawn from both platforms. It’s currently being rolled out across countries on an opt-in basis, but hasn’t… Read more »
Being too aggressive with your efforts or running Instagram initiatives without thinking them through can cost you your fans and reputation.
Brands can turn to the Pretty Squares platform to find a creative who can style and photograph their products for use in their marketing.
Helping users plan, schedule, and analyse their Instagram feed is Australian startup Plann, founded by Christy Laurence in 2015.
Through Style Sourcebook, users looking to renovate or decorate a space are able to search for products and mesh them together in a “mood board”.
Queensland startup Creatively Squared looks to ease the path to the perfect Instagram feed by connecting clients to visual content producers.
HiSmile leveraged Facebook and social influencers to popularise its flagship teeth whitening product, which uses gels and LED lighting to whiten teeth.
Finch is aiming to take millennials on a journey from splitting bills to giving them financial insights by reading into their expenditure habits.
Where The Exposure Co claims to differ is in its focus on audience data insights at the start to ensure the right fit between brand and influencer.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Harnessing the growth potential Instagram holds for brands is Postie, integrating a brand’s Instagram content into email templates to create appealing EDMs.
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