athletes
Insights

Top 5 tips for doing a deal with a sports star

- December 4, 2018 4 MIN READ

Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between… Read more »

user generated content
Profiles

Jules Lund’s TRIBE officially launches with major blue-chip brands already on board with active campaigns

- November 6, 2015 3 MIN READ

In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.

Think Act Change: The Media, Gender, Power & Influence
Other

Think Act Change: The Media, Gender, Power & Influence

- September 10, 2013 5 MIN READ

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. How and why should we change this? Last Tuesday ThinkActChange, tackled this question.

Other

Influence is Output

- November 7, 2012 2 MIN READ

Recently I watched this short video about Influencers. It was beautifully shot but it didn’t say very much. Just some very basic observations about people who have been influential in the past. The opening line says something that I flat out disagree with. It says “An Influencer has a certain confidence that not many people have”.