influencer Archives

Consumer watchdog the ACCC is hunting down ‘greenwashing’, undisclosed influencer ads on social media, and fake online reviews

Simon Thomsen - October 4, 2022 2 MIN READ

Consumer protection regulator the ACCC has launched new crackdowns on misleading environmental and sustainability marketing claims as well as fake or misleading online business reviews. ACCC Deputy Chair Delia Rickard said the online sweep over the coming weeks with see it review at least 200 company websites in the hunt for misleading environmental claims. “As… Read more »

Partner Content

Innovation may just have made my laptop redundant

Mat Beeche - August 2, 2017 < 1 MIN READ

Will the laptop soon become the ‘walkman’ of workplace kit?

Advice

Gold Coast startup HiSmile leveraged social media to foster a unique brand identity in the oral hygiene space

James Ward - July 17, 2017 3 MIN READ

HiSmile leveraged Facebook and social influencers to popularise its flagship teeth whitening product, which uses gels and LED lighting to whiten teeth.

Advice

The Exposure Co and Crushfame the latest to tap into the influencer marketing industry

Gina Baldassarre - June 1, 2017 4 MIN READ

Where The Exposure Co claims to differ is in its focus on audience data insights at the start to ensure the right fit between brand and influencer.

Advice

Perth startup Zora Tech gives viewers cash for tagging products in social media videos

James Ward - April 26, 2017 3 MIN READ

Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.

Consumer watchdog the ACCC is hunting down ‘greenwashing’, undisclosed influencer ads on social media, and fake online reviews

Innovation may just have made my laptop redundant

Gold Coast startup HiSmile leveraged social media to foster a unique brand identity in the oral hygiene space

The Exposure Co and Crushfame the latest to tap into the influencer marketing industry

Perth startup Zora Tech gives viewers cash for tagging products in social media videos

Trending