ACCC Social media
Social Media

Consumer watchdog launches influencer crackdown over hidden ads after social media users dob them in

- January 30, 2023 2 MIN READ

The Australia Consumer and Competition Commission (ACCC) is combing through social media platforms to identify influencers that don’t disclose affiliations with the product and company they’re promoting. Social media users reported more than 100 influencers to the regulator.  Most tip-offs were about beauty, lifestyle, parenting, and fashion influencers who failed to follow the advertising disclosure… Read more »

athletes
Advice

Top 5 tips for doing a deal with a sports star

- December 4, 2018 4 MIN READ

Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar cofounder and CEO James Begley gives us the lowdown. Time and time again, we see one-off deals between… Read more »