Partner Content

Meet Diajeng Lestari from, speaker at SydStart 2015

- September 30, 2015 < 1 MIN READ

The 2015 SydStart conference will be taking place at Sydney’s Town Hall on the 29th and 30th of October. It will be Australia’s largest startup event focused on growth and internet marketing, and will also see two founders of our region’s largest female-focused ecommerce stores take centre stage: Jane Lu, from well known Australian young women’s fashion site Showpo, and Diajeng Lestari, the founder of Muslim-focused fashion site Hijup.


Hijup is the Showpo of fast online Muslim fashion

- May 13, 2014 2 MIN READ

While it may seem odd to compare the operations of Australian fashion force Showpo to that of Islamic-focused fashion site Hijup, when you look beyond the obvious you start to see a distinct set of methods both founders have employed since the beginning that have authentically connected their brands with their audience and set them on the path to becoming multimillion dollar operations in just a couple of years.