News & Analysis

Twitter’s journey into social commerce will be lucrative for early leaders in the space like Gumroad and Selz

- September 9, 2014 2 MIN READ

Twitter announced last night that they want to make shopping from mobile devices convenient and easy for their users.

With the rollout of their new “Buy” button, Twitter users will get access to offers and merchandise they can’t get anywhere else and purchase them right in the Twitter apps for Android and iOS. This means that businesses and celebrities will be able to turn their followers into dollars. Social commerce now begins to take on a whole new meaning.