One of the ways to think about product evolution, the evolution of marketing and communications, or perhaps more accurately, the evolution of the overall customer experience is through “push and pull” strategy.
Australia has always been a little out of the way from the rest of the world to make a massive global difference. But in recent years, the world has never been more open, or more accessible for the taking, for local entrepreneurs.
Pureprofile: From surviving the dot-com collapse to going public to reimagining the future of advertising
Pureprofile, an online profile marketing and insights technology company, was born just as the dot-com bubble burst and companies folded. Fifteen years later, the company is set to open up its Initial Public Offering (IPO) and completely change the way consumers experience advertising.
Large companies like Telstra in Australia have begun to realise the importance an API plays in the growth of the local technology ecosystem. In fact, in January 2014, Telstra appointed Frank Arrigo as the company’s API Evangelist, guiding the software group in developing its overall API strategy.
Gold Coast based SportsTech startup Evolve Skateboards grows from $60,000 in annual sales to $3 million
Evolve Skateboards, an idea born out of an obsession with integrating snowboarding, surfing and carving on land, is transforming not only the skateboard industry but also how people commute day to day.
Founded in 2013 by Brisbane entrepreneurs Alex Ghiculescu, Jake Phillpot, Josh Cameron, and Tasmin Trezise, Tanda automates and systemises the process of tracking employee attendance.
A new Munich-based startup, Grow.ms has launched publicly this week with the purpose of connecting startups and established businesses with freelance growth hackers.
Steve Blank recently got a call from Patrick, an ex-student he hadn’t heard from for 8 years. He’s now the CEO of a company and wanted to talk about what he admitted was a “first world” problem. His company was at about 70 people with $40 million in annual revenue, but he had only just started to realize that further growth would take increasingly hard decisions, parting ways with early employees and pivoting smart. He wasn’t sure how to proceed. [Read the full story on First Round Review].
It’s easy to brush Prezi off as just a software product for creating and storing digital presentations. But the success of Prezi begs a deeper look into what it is about the company that gets investors knocking on the door and pitching what they would bring to the company aside from unneeded cheques.
While Australian schools adopt technology at snail’s pace, EdTech startup Literatu takes Asia by storm
One of the fastest growing (and perhaps most under-recognised) EdTech startups in Australia is Literatu. Founded by Sydney-based entrepreneur Mark Stanley, Literatu has experienced tremendous growth, particularly in Asia. Literatu’s user count grew eight-fold from around 5,000 in early 2014 to over 42,000 by December 2014.
Quickboats is building a $40 million business using nothing but a local team of three and an army of online workers
Australia’s Quickboats is one of the world’s most advanced folding boats. It can be assembled in just 60 seconds and folds down into two portable bags that are storable anywhere in the house.
Six months ago, personal finance and budgeting application Pocketbook were announcing they had just reached the 50,000 users milestone. Today it was revealed they announced 100,000 users.
Although generic non-slip socks can be found everywhere today – even at your local Woolies supermarket – a decade ago, it was a unique product. It was in 2005 that physiotherapist-turned-entrepreneur Luke Goodwin embarked on a search for socks that would be suitable for adults to wear not only whilst exercising, but also as a falls prevention safety measure in hospitals, nursing homes and even around houses with tiled or timber floors.
There is one Aussie startup that has been creating change on a global scale for more than a decade and its got the numbers to back it up – 17 million database, 246,000 fans on Facebook and 1 million uniques a month.
After winning Oxygen Ventures’ inaugural The Big Pitch competition, ECAL, the Melbourne-based ‘precision marketing’ platform for events, has secured $2 million in funding. ECAL tied in with WeTeachMe at the competition which was held on the 17th of June in Melbourne.