There is one Aussie startup that has been creating change on a global scale for more than a decade and its got the numbers to back it up – 17 million database, 246,000 fans on Facebook and 1 million uniques a month.
The level of engagement these companies achieve on a daily basis have marketers everywhere salivating at the mouth. If the internet has done anything for social causes, it has been allowing Activism to become the ultimate growth hacker. The only other space that achieves such incredible rapid opt-in is social media.
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