News & Analysis

Consumer watchdog the ACCC wants to crack down on Facebook and Google

- July 26, 2019 5 MIN READ

  Australia’s consumer watchdog wants to lift the carpet on some of the world’s biggest and most powerful tech companies, especially Facebook and Google, to see how their greatest trade secrets work in sweeping changes to check their power in the nation’s digital economy. The final report of the landmark Australian Competition and Consumer Commission… Read more »

Opinion

Why Google Optimize offers boundless opportunities for Australian companies  

- July 23, 2019 3 MIN READ

Brands that are failing to run controlled website and mobile app experiments in order to understand their customers and convert impressions into transactions are falling behind. Research from Forrester supports this, revealing that the cohort who embed experimentation into their business will earn 1.8 trillion dollars by 2021 and grow eight times faster than the… Read more »