News & Analysis

GetUp! has actually turned the “I’ll ride with you” hashtag into something tangible

- December 19, 2014 3 MIN READ

After that the “I’ll ride with you” hashtag took on a life of its own, and has been used for a variety of agendas, and the core purpose had somewhat diminished, until yesterday when social enterprise Getup! decided to use Kum’s original tweet as the inspiration to create a technology that connects people catching public transport fearful of doing so alone.