News & Analysis

Australian business executives excited about, but unprepared for, innovation, according to new report

- March 2, 2016 2 MIN READ

It may be too early to put the results down to the Federal Government’s recently-launched $28 million ad campaign spruiking the ideas boom, but Australian executives and ‘informed citizens’ are optimistic about the potential of innovation, with 87 percent of executives stating that the “startup ethos” is the paradigm to follow in business, according to a survey from General Electric.