Why Pocketbook’s partnership with Zookal could get them to 1 million users

- February 24, 2014 3 MIN READ

On the surface it all seems like a nice gesture, two teams of passionate startup founders giving back to the community, but when we start to peel back the layers of the onion, we begin to see the framework of a very clever acquisition strategy that, in the long term, benefits Pocketbook and puts them on the path of reaching 1 million users.


Drone media hype creating false perceptions? | Flirtey partners with Geepers

- October 17, 2013 4 MIN READ

Zookal are great at generating newsworthy stories about themselves, and this one comes just days before the team meets with US investors to open up a series B capital raise. Ahmed Haider who is the cofounder of Zookal is also cofounder of Flirtey along with Matt Sweeney. There is no denying the pair are in fact onto something with the new delivery technology, however I feel we have had a case of premature media ejaculation.