An Australian fitness startup is targeting the 21st century gym junkie – a person who never ventures further than the home to the gym (and maybe sometimes to Costco’s meat department).
The BETA or version one of BodyWise attracted over 35,000 users as one of the first ‘quantified self’ apps on the market. This version was released in September last year, and the trio have used the experience to build from the MVP the missing pieces based on observation of the user base and feedback.
Michelle Wright’s story as an entrepreneur begins in a sombre place. She was a primary school teacher; and when she fell pregnant with her second child, her husband filed for divorce.
If you’re one who’s ever felt overwhelmed by the plethora of products available in the health food and supplement marketplace, Warrior Pack is here to save the day. The soon-to-be-launched e-commerce store delivers novelty boxes of handpicked products to your door every month, allowing you to decide what works for you without spending a heavy buck.
Born in 2012, Australian startup FitUsIn has gained widespread acclaim for revolutionising the fitness industry by putting the power back into the hands of gym-goers, who now have the ability to find, compare and book the best fitness deals via the company website or iPhone app.
Sport and competition always made him anxious at school, in high school he made his mother write him notes to get out of PE. From passionately hating sport in his teen years to becoming a leader in the fitness space by the age of 23, Brisbane based entrepreneur Jack East set about changing the way health and fitness was taught to children resulting in an exciting venture that now has the biggest gym chains in the country frothing at the mouth for a piece of the action.
The other day I came across this great new media startup called Lee’s Gym. And yes in my opinion this is very much a media startup, in the very same way that Red Bull is a media company and NOT an energy drink company. The basic concept is that you get to follow the weight loss / fitness journey of six very different people, that have a certain health goal in mind and see what they go through on the way to achieving that goal. The trainer Lee Campbell has put together unique training, meal prep and workout plans for each of the individuals, all representing different sizes, shapes and fitness levels.