Other

Fitted: Activity trackers train users to love lives that are all work

- August 4, 2015 < 1 MIN READ

“The anthropologist Marcel Mauss once said that the difference between magic and religion is that people actually believe in magic. But wearing a FitBit, it is easy to imagine what it feels like to believe in God. Clipped on my bra strap or tucked into a pocket, my FitBit watches over me. It converts even the most pointless errand into a pilgrimage. The final destination is more steps,” writes Moira Weigel. [Source: The New Inquiry]

Profiles

PT Essentials wants a very specific type of developer to join the startup

- July 15, 2015 2 MIN READ

The nerd has been one of pop culture’s favourite targets over the last few decades. They’re always drawn as gangly and bespectacled, they’re socially awkward, and they never get the girl until they undergo a dramatic makeover on Beauty and the Geek. Sydney startup PT Essentials wants to set that stereotype aside by finding Australia’s fittest developer.

Profiles

Startup Running Heroes rewards people for running while providing valuable data insights to health and fitness brands

- June 10, 2015 6 MIN READ

Running has many rewards, including better brain performance, better mood, and better sleep. But if you’re not a fan of running or other vigorous physical activities, the post-workout panting and muscle soreness overshadow the health rewards. French startup Running Heroes has launched in Australia to not only reward avid runners for their dedication, but to also motivate non-runners to start hitting the pavement.