It used to be that people looking to get healthy would just adjust their diet somewhat and exercise. Then gyms became fashionable, and with the gym trend came the protein shake. Now a new Australian startup is aiming to do for protein shakes what “Keurig and Nespresso have done for improving coffee consumption.”
“The anthropologist Marcel Mauss once said that the difference between magic and religion is that people actually believe in magic. But wearing a FitBit, it is easy to imagine what it feels like to believe in God. Clipped on my bra strap or tucked into a pocket, my FitBit watches over me. It converts even the most pointless errand into a pilgrimage. The final destination is more steps,” writes Moira Weigel. [Source: The New Inquiry]
The nerd has been one of pop culture’s favourite targets over the last few decades. They’re always drawn as gangly and bespectacled, they’re socially awkward, and they never get the girl until they undergo a dramatic makeover on Beauty and the Geek. Sydney startup PT Essentials wants to set that stereotype aside by finding Australia’s fittest developer.
HidrateMe is a smart water bottle that will remind you to get through your eight glasses of water a day
Most of us know we should drink 8 glasses of water a day, so we go out to buy a nice water bottle because we think that will encourage us to drink. Of course, after a day or two of devoted sipping, the bottle ends up sitting on the desk all day and we never get through more than half.
I have mentioned a number of times before that FitTech is starting to become a crowded marketplace in Australia; it feels very similar to the the group buying trend of 2011, which ended in a handful of acquisitions and a truckload of closures.
We know wearable technology could one day be truly life-changing and will no doubt replace smartphones in the future, but at the moment it’s languishing somewhere between function and fashion and is falling short of its potential.
Startup Running Heroes rewards people for running while providing valuable data insights to health and fitness brands
Running has many rewards, including better brain performance, better mood, and better sleep. But if you’re not a fan of running or other vigorous physical activities, the post-workout panting and muscle soreness overshadow the health rewards. French startup Running Heroes has launched in Australia to not only reward avid runners for their dedication, but to also motivate non-runners to start hitting the pavement.
FitTech is a crowded space and PT Essentials is focusing on the “business” side of the industry with its solution
Sydney based PT Essentials is a mobile solution that was specifically designed for personal trainers and fitness professionals to help them run and manage their daily activities
Will any local player in the FitTech space be able to replicate the scale that New York based ClassPass has experienced?
The fitness industry has undergone a major transformation; an industry that previously thrived on telling customers what to buy, now has tech savvy customers that already know exactly what they want to achieve and what products they want to buy or classes they want to attend in order to implement the changes they desire.
South Australian coffee startup Rebel Coffee Co hopes to grow through partnerships in the fitness industry
While Australia’s love of coffee has seen a boom in bricks and mortar java providers, tech-savvy entrepreneurs have also seen an opportunity for business. Three South Australian friends passionate about coffee decided to start up their own local roasting business and ecommerce store, Rebel Coffee Co.
For some, the gym is too time consuming, or it doesn’t offer the right classes, or it’s even too intimidating. Emma Hoffman saw the problem and came up with Classhopper.
Will FitTech startup Classium find success with a business model that its competition pivoted away from?
Founded by fitness enthusiast and IT veteran, Dennis Au, Classium is a new meeting place for fitness class seekers and their local specialised studios, gyms, bootcamps, instructor groups and personal trainers.
The OAXIS team created Star.21 after recognising the value of gamification in health and fitness, especially at a time where people live fast-paced lifestyles.
Since launching in 2010, KX Pilates has become one of the fastest growing service business in Australia, delivering revenues of almost $3 million in the past financial year, franchising its operations across Victoria, and now expanding into Western Australia and Sydney.
After witnessing the businesses of good friends crash and burn, Sydney-based entrepreneur and personal trainer David Zeff decided to team up with Jarron Aizen, a veteran in online retail and technology, and create a solution to bring the personal training industry back from the brink.