People asking for exercise advice are usually looking for a simple answer. Do this over that. Do this many of that thing, for this long. Get these gains. In reality, things are never that simple. That’s certainly true for the age old question of how often one should change up one’s exercise routine. Unfortunately, there’s… Read more »
Four years into our business journey, the sharks started circling – and we welcomed it. My co-founder and I were pleased to accept the opportunity to appear on Channel 10’s Shark Tank, the show where potential investors were the sharks and entrepreneurs the meat. While our venture had started well, we were at the stage where… Read more »
A motion-detecting fitness app developed in South Australia that pays its users to exercise is set to launch this month. Adelaide-based app development company PixelForce has been working on the project – known as Fitbotic – for the past three years. Managing Director Hinney Lo said Fitbotic used motion detection technology to track the number… Read more »
The Healthy Mummy was founded by Rhian Allen in 2010 as an online community providing mothers with a solution and support network to help them lose weight.
Sydney-based Briometrix is developing technologies that addresses a total population of one per cent of people who use a wheelchair.
CreativeCubes is a coworking community whose workspaces look to “inspire left brain thinking for the right brainers [and] right brain thinking for everybody”.
Founders have used landing pads to springboard their startups into the US, including KoalaSafe, Event Workforce Group, Indee Labs, Gym Sales & Open Cities.
PredictBGL is an insulin dosage app for people for Type 1 diabetes helping users track their food, exercise and predict changes in blood sugar levels.
AirActive is a fitness activity booking app rewarding users with Velocity Frequent Flyer points with each booking made and offering on and off-peak pricing.
Pummel is a connection app allowing users to connect with personal trainers and fitness experts in their local area directly.
Commpow is an ecommerce platform where a small cut of each purchase will go directly to a school to help them finance resources and facilities.
After advertising for a local manager over the last few months, New York fitness startup ClassPass has finally announced its Australian launch, naming FitSessions cofounder Natasha Prasad as regional general manager for Australia.
I have mentioned a number of times before that FitTech is starting to become a crowded marketplace in Australia; it feels very similar to the the group buying trend of 2011, which ended in a handful of acquisitions and a truckload of closures.
Running has many rewards, including better brain performance, better mood, and better sleep. But if you’re not a fan of running or other vigorous physical activities, the post-workout panting and muscle soreness overshadow the health rewards. French startup Running Heroes has launched in Australia to not only reward avid runners for their dedication, but to also motivate non-runners to start hitting the pavement.
The fitness industry has undergone a major transformation; an industry that previously thrived on telling customers what to buy, now has tech savvy customers that already know exactly what they want to achieve and what products they want to buy or classes they want to attend in order to implement the changes they desire.
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