News & Analysis

Heston Blumenthal and Mike Cannon-Brookes back a mushroom ‘meat’ startup by Shoes of Prey co-founder Michael Fox

- December 11, 2019 2 MIN READ

Entrepreneur Michael Fox, co-founder of Shoes of Prey, is back with a new venture producing vegetarian “pulled pork” and “beef brisket” made from shiitake mushrooms that’s captured the imagination of one of the world’s best chefs, Heston Blumenthal.  Blumenthal, whose UK restaurant, The Fat Duck, was declared the world’s best, also has Dinner by Heston… Read more »

News & Analysis

Hungry Jacks is turning to science to create a fake meat burger

- May 24, 2019 3 MIN READ

Fast food billionaire Jack Cowin has partnered with the CSIRO’s innovation fund to create a plant-based burger The JV business, v2food, has been tasked with developing the ‘v2whopper’.   Fast food meat alternatives are expected to generate $7.5 billion in revenue by 2025. Jack Cowin became a billionaire selling burgers through his Hungry Jacks fast food… Read more »