Profiles
Benchvote helps sporting clients build faster fan engagement and data capture activations
Working with the likes of the NBL and AFL clubs Collingwood and Western Bulldogs, Sydney-based Benchvote builds digital fan activations.
Profiles
Fan+ is a marketplace connecting fans to their heroes for unique experiences
Aiming to connect fans to their heroes in sports or entertainment for experiences that money can buy is Sydney-based startup Fan+
Profiles
Perth startup QuizJam is targeting the sports market with its gaming platform
Sitting at the corners of fan engagement, content and gamification, QuizJam gives clubs and organisations another channel to integrate a sponsor’s message into game-based campaigns.
Profiles
20Four helps athletes create and monetise short form video content to distribute direct to fans
Focusing on short form video content from athletes, and helping athletes monetise it with partner brands, is Australian startup 20Four.
Profiles
Melbourne app Vampr wants to help facilitate collaboration in the music industry
Vampr has taken inspiration from the contemporary dating app model to develop an app that allows musicians to more easily connect with each other.
Profiles
Melbourne startup iSport Genius connects fans and punters with detailed analytics on team performances
iSport Genius is a big data platform for sport, empowering users around the world to find out things like how their team usually performs when they travel more than 300km for an away game played in the rain coming on the back of three straight losses. The site encourages users to search, engage, socialise and gamify analytical sports content in a way that is enjoyable to consume.
Other
Aldi Marketing = Pure Genius
So I took my boy to school today and my wife is dropping me off at work. I work next to an Aldi and I‘m like… “Why don‘t you go and pick up the garbage bags you wanted me to pick up yesterday (which I forgot) while you are here?” She took one look and said: “Are you crazy. It‘s Thursday.”
Other
VNewsletter – Can I Pay You To Like Me?
Paying people to follow you on social media is a bit of a hot topic at the moment, especially since SMH ran an article on the types of services and businesses out there that take care of this type of thing for you. There is a lot to be said around “faking” it until you make it, but when you are messing with “metrics” in your business I feel that you are being dishonest with customers.
