iSport Genius

Melbourne startup iSport Genius connects fans and punters with detailed analytics on team performances

- February 24, 2016 5 MIN READ

iSport Genius is a big data platform for sport, empowering users around the world to find out things like how their team usually performs when they travel more than 300km for an away game played in the rain coming on the back of three straight losses. The site encourages users to search, engage, socialise and gamify analytical sports content in a way that is enjoyable to consume.


Aldi Marketing = Pure Genius

- November 16, 2012 < 1 MIN READ

So I took my boy to school today and my wife is dropping me off at work. I work next to an Aldi and I‘m like… “Why don‘t you go and pick up the garbage bags you wanted me to pick up yesterday (which I forgot) while you are here?” She took one look and said: “Are you crazy. It‘s Thursday.”


VNewsletter – Can I Pay You To Like Me?

- August 26, 2012 < 1 MIN READ

Paying people to follow you on social media is a bit of a hot topic at the moment, especially since SMH ran an article on the types of services and businesses out there that take care of this type of thing for you. There is a lot to be said around “faking” it until you make it, but when you are messing with “metrics” in your business I feel that you are being dishonest with customers.